Plans and Pricing

AI is available under three plans. Choose the plan that fits your location usage and billing preference. All prices are in USD and billed monthly per enabled location.

| Feature | Pay-Per-Use | AI Employee Growth | AI Employee Unlimited | | --- | --- | --- | --- | | Price | Token cost only | $50/month | $97/month | | Conversation AI | At token cost | 1,000 Agent responses/month | Unlimited | | Voice AI (Inbound, Outbound, Widget) | Voice + token cost | 100 AI Agent minutes/month | Unlimited | | Reviews AI | $0.01/ review | Unlimited | Unlimited | | Content AI | $0.063/image and $0.0945/1,000 words | Unlimited | Unlimited | | Voice AI Prompt Optimizer | Free 20mins/day/location, then at applicable Voice AI Rate | 100 minutes/month, then at pay per use rate | Unlimited | | Ask AI | At token cost | Usage included | 3x usage included | | AI Studio | At token cost | Usage included | 3x usage included | | Funnel AI | Included | Included | Included | | Workflow AI | Included | Included | Included | | Email AI | Included | Included | Included | | Agent Studio | At token cost | At token cost | At token cost |

Note: Phone System charges still apply to all phone calls regardless of plan. Text and call charges are billed separately.

Pay-Per-Use

No monthly subscription fee for AI features. Usage is billed at token cost based on the models and actions used. This plan applies to any location that is not on AI Employee Growth or AI Employee Unlimited.

Note: Voice AI Prompt Optimizer is an AI Employee Plus feature. It includes 20 minutes per day per location. After the included 20 minutes are used, additional Prompt Optimizer usage is billed at the applicable Voice AI rate.

AI Employee Growth Plan

Available for $50/month per enabled location. Includes predictable monthly limits across the AI suite, ideal for scaling teams that want cost visibility without overage surprises.

Included monthly limits:

  • 1,000 Conversation AI Agent responses
  • 100 Voice AI minutes (covers inbound, outbound, and widget usage combined)
  • Unlimited Reviews AI
  • Unlimited Content AI
  • 100 minutes Voice AI Prompt Optimizer for a month
  • Ask AI usage included
  • AI Studio usage included

Overages: Once a monthly limit is reached, additional usage is automatically billed at pay-per-use rates. Access is not paused or interrupted.

Fair use policy: Unlimited usage is subject to the platform's Terms of Service, including excessive-use restrictions. If usage is excessive, abusive, or negatively affects platform performance, the platform may throttle, limit, require service upgrades, or terminate access with or without notice

AI Employee Unlimited Plan

Available for $97/month per enabled location. Provides unlimited usage across every AI Agent and copilot, subject to fair use.

Included features:

  • Unlimited Conversation AI
  • Unlimited Voice AI (inbound, outbound, and widget)
  • Unlimited Reviews AI
  • Unlimited Content AI
  • Unlimited Voice AI Prompt Optimizer
  • Ask AI (3x usage included)
  • AI Studio (3x usage included)

Fair use policy: Unlimited usage is subject to the platform's Terms of Service, including excessive-use restrictions. If usage is excessive, abusive, or negatively affects platform performance, the platform may throttle, limit, require service upgrades, or terminate access with or without notice

Note: Agent Studio is not included in any subscription plan and remains pay-per-use across all plans.

Product Pricing Details

Each product below shows which plan covers it, any included limits, and the pay-per-use rates that apply when usage exceeds plan limits or when on Pay-Per-Use.

Ask AI

  • **AI Employee Growth:**Usage included.
  • AI Employee Unlimited: 3x Usage included.
  • **Pay-Per-Use:**At token cost.

Ask AI is available on all plans. Usage is measured in 5-hour windows. Each plan has its own usage limit within that window. AI Employee Unlimited includes 3x the limit of AI Employee Growth. If a limit is reached, access resets at the end of the 5-hour window. On Pay-Per-Use, Ask AI is billed at cost based on the models and actions used during the session.

Ask AI session cost can vary based on:

  • Task complexity
  • Number of user messages
  • Number of AI turns
  • Number of actions prepared or completed
  • Whether approvals are required
  • Whether visual rendering or image generation is used
  • Whether external data, web content, or connected platform data is used
  • Whether the task creates or updates assets within the platform

Use the Ask AI Sessions Pricing Overview article for detailed examples of how different task types affect cost.

Conversation AI

  • AI Employee Growth: 1,000 Agent responses/month. Overages billed at pay-per-use rates.
  • **AI Employee Unlimited:**Unlimited, subject to fair use.
  • Pay-Per-Use: Token-based billing.

How Conversation AI Cost Is Calculated

Conversation AI pricing is based on token usage. Tokens are small units of text used to measure how much information is sent to the AI model and how much text the AI generates in response.

Conversation AI usage has two parts:

| Token type | What it means | Examples | | --- | --- | --- | | Input tokens | Text sent to the AI model | Customer messages, conversation history, AI instructions, contact details, and knowledge-base content | | Output tokens | Text generated by the AI model | AI replies, suggested responses, and generated messages |

To estimate Conversation AI cost, calculate the input token cost and output token cost separately, then add them together.

| Step | What to calculate | Formula | | --- | --- | --- | | 1 | Input token cost | Input tokens ÷ 1,000,000 × input token price | | 2 | Output token cost | Output tokens ÷ 1,000,000 × output token price | | 3 | Total estimated cost | Input token cost + output token cost |

Example:

If a conversation uses 100,000 input tokens and 25,000 output tokens on a model priced at $1.25 per 1M input tokensand $10.00 per 1M output tokens, the estimated cost would be $0.375.

| Usage type | Tokens used | Rate | Calculation | Cost | | --- | --- | --- | --- | --- | | Input tokens | 100,000 | $1.25 / 1M tokens | 100,000 ÷ 1,000,000 × $1.25 | $0.125 | | Output tokens | 25,000 | $10.00 / 1M tokens | 25,000 ÷ 1,000,000 × $10.00 | $0.25 | | Total estimated cost | — | — | $0.125 + $0.25 | $0.375 |

Why Two Conversation AI Conversations May Cost Different Amounts

Two Conversation AI conversations can have different costs because pricing is based on token usage.

A conversation with short messages and short AI replies will usually use fewer tokens. A conversation with more back-and-forth messages, longer AI replies, more conversation history, or larger knowledge-base content will usually use more tokens.

Because of this, two conversations using the same AI model can still have different costs depending on how much text is processed and generated.

Conversation AI token rates

| Provider | Model | Input price / 1M tokens | Output price / 1M tokens | | --- | --- | --- | --- | | OpenAI | Chat GPT-5 | $1.25 | $10.00 | | OpenAI | Chat GPT-5 Mini | $0.25 | $2.00 | | OpenAI | Chat GPT-4.1 | $2.00 | $8.00 | | OpenAI | Chat GPT-4.1 Mini | $0.40 | $1.60 |

Voice AI

  • AI Employee Growth: 100 AI Agent minutes/month covering inbound, outbound, and widget usage combined. Overages billed at pay-per-use rates.
  • AI Employee Unlimited: Unlimited, subject to fair use.
  • Pay-Per-Use: Three-component billing: Voice Engine + TTS + LLM token cost. Phone System charges apply separately.

How Cost is Calculated

| Step | What to calculate | Formula | | --- | --- | --- | | 1 | Voice Engine cost | Call duration in minutes × Voice Engine rate | | 2 | TTS cost | Call duration in minutes × selected TTS rate | | 3 | LLM token cost | Total call tokens ÷ 1,000,000 × selected LLM model price | | 4 | Total estimated cost | Voice Engine cost + TTS cost + LLM token cost + applicable Phone System charges |

Voice AI Cost Formula

Use this formula to estimate the total cost of a pay-per-use Voice AI call:

Total estimated cost= call duration in minutes × (Voice Engine rate + selected TTS rate) + LLM token cost + applicable Phone System charges

Where:

| Formula item | Meaning | | --- | --- | | Call duration | Total length of the Voice AI call or session in minutes | | Voice Engine rate | Refer to chart below | | Selected TTS rate | The per-minute rate for the selected TTS provider/model | | LLM token cost | Cost based on the AI model used and the number of tokens processed | | Phone System charges | Separate telephony charges that may apply to phone calls |

Example: 10 minute Call using OpenAI TTS

If a Voice AI call lasts 10 minutes and uses OpenAI TTS, the estimated AI voice cost before LLM tokens and Phone System charges would be $0.60 before LLM token usage and Phone System charges.

| Cost component | Rate | Calculation | Cost | | --- | --- | --- | --- | | Voice Engine | $0.045/min | 10 × $0.045 | $0.45 | | OpenAI TTS | $0.015/min | 10 × $0.015 | $0.15 | | Estimated AI voice cost | — | $0.45 + $0.15 | $0.60 |

Why Two Voice AI Calls May Cost Different Amounts

Two Voice AI calls with the same duration can still have different costs because the final cost depends on more than call length.

Voice AI cost can vary based on the selected TTS provider, selected AI model, token usage, and any applicable Phone System charges. For example, a call using a premium TTS provider or a higher-cost AI model may cost more than another call of the same length.

Calls with more back-and-forth conversation, larger knowledge-base context, or longer AI responses may also use more tokens, which can increase the final cost.

Voice Engine Rate

The Voice Engine rate is the per-minute Voice AI processing charge. If you are reviewing historical usage before May 20, 2026, you may see older bundled Voice AI pricing.

| Effective date | Voice Engine rate | | --- | --- | | May 20, 2026 onward | $0.045/min |

TTS Provider Rates

TTS, or text-to-speech, is the provider/model cost for generating the AI’s spoken response.

| TTS provider | Model | TTS rate | Effective date | | --- | --- | --- | --- | | OpenAI | TTS | $0.015/min | April 20, 2026 | | Cartesia | TTS | $0.015/min | April 20, 2026 | | ElevenLabs | V3 | $0.170/min | April 20, 2026 | | ElevenLabs | V2.5 | $0.035/min | May 20, 2026 |

External Voice AI model pricing

If you choose an external AI model such as Google Gemini, OpenAI GPT, or Anthropic Claude to power Voice AI, model usage is billed based on the selected model.

| Provider | Model | LLM model price / 1M tokens | | --- | --- | --- | | Google | Gemini 2.0 Flash | $0.10 | | Google | Gemini 2.0 Flash Lite | $0.075 | | Google | Gemini 2.5 Flash | $0.30 | | Google | Gemini 2.5 Flash Lite | $0.10 | | OpenAI | GPT-4o Mini | $0.15 | | OpenAI | GPT-4o | $2.50 | | OpenAI | GPT-4.1 Nano | $0.10 | | OpenAI | GPT-4.1 Mini | $0.40 | | OpenAI | GPT-4.1 | $2.00 | | OpenAI | GPT-5 Nano | $0.05 | | OpenAI | GPT-5 Mini | $0.25 | | OpenAI | GPT-5 | $1.25 | | Anthropic | Claude 4.5 Sonnet | $3.00 | | Anthropic | Claude 4.0 Sonnet | $3.00 | | Anthropic | Claude 3.7 Sonnet | $3.00 | | Anthropic | Claude 3.5 Haiku | $0.80 |

Note: Two Voice AI calls with the same duration can cost different amounts. The TTS provider, AI model, token usage, and Phone System charges all affect the final cost.

Voice AI Prompt Optimizer

  • **AI Employee Growth:**100 minutes/month. After the 100 included minutes are used, additional usage is billed at the applicable Voice AI pay-per-use rate.
  • AI Employee Unlimited: Unlimited, subject to fair use.