Discount codes and promotional offers are powerful tools that can encourage prospective buyers to complete their purchases. These strategies are particularly useful in e-commerce, where the main objective is to convert site visitors into paying customers. This guide is divided into two sections: how to create coupons and how to create promo codes.

Section 1: Creating Coupons

Introduction

Coupons within the CRM provide a way to apply either a fixed amount or a percentage-based discount to one-time purchases. Keep in mind that this feature does not work with subscription-based items.

Step-by-Step Instructions

  1. Generate a Coupon Code: Go to the Payments section and select "Coupon."

  2. Complete the Required Fields: Fill in the necessary details, including whether the discount is a fixed amount or a percentage.

  3. Set a Time Frame: Define the start and end dates for the coupon’s validity.

  4. Add Coupons to Checkout: For coupons that offer a 100% discount, customers will still need to provide card information for verification purposes, especially when upsell options are involved. This feature works with Stripe but is not compatible with PayPal.

Section 2: Creating Promo Codes

Introduction

Promo codes allow a hidden discounted item to be shown on the order form when the code is entered, simultaneously removing the full-priced item from view. This method is useful for offering special pricing to a targeted group of customers.

Step-by-Step Instructions

  1. Prepare Your Products: Ensure that all the necessary products have been added to your sales funnel.

  2. Custom Code for Promo Codes: Edit the funnel step that contains the two-step order form. In the Order Form settings, go to the Advanced section and enable the "Coupon Codes" option.

  3. Test Your Promo Code: Preview the page and check that the discount appears correctly when the promo code is used.

Troubleshooting and FAQs

  • My promo code isn’t working. What should I do? Double-check that the discounted product is properly configured within your funnel.
  • Can promo codes be used for subscription items? Promo codes are only intended for one-time purchases in the two-step order form. They do not apply to subscriptions, bump offers, or upsell items.